The spark of “Beauty-In-U” was ignited when Jo makes her first foray into the local beauty industry, supported by Ms. Joyce Chua who acts as their in-house beauty consultant. Preferably known by her online persona, Teacher Ha is currently teaching cosmetology full-time in (AES) Aesthetic International Academy Singapore.

Heading the Department of Education in (AES) as well as a certified state board examiner. Despite her busy schedule, She finds it extremely gratifying to be able to inspire future beauty professionals in this field as her career and Teacher Ha finds time to appear in BIU’s live whenever she can and shares her wealth of knowledge with the BIU community. As they both shared interest with a keen eye for aesthetic and beauty wellness in general, their main focus was to introduce beauty care products with evidence-based skincare ingredients that’s backed by science.

Always keeping an eye on new product innovations in the market, Jo constantly thrives for improvement on herself as well. Alongside her weekly live streamings, she dedicates her time to sharing product information and bits of advice to consumers based on the concerns that they are currently facing. Thanks to the convenience of live steaming, she can explain each product in detail and to answer customer’s queries instantaneously.
With an insight on how each product is beneficial to them before its usage, customers can make their online purchases even more confidently.

Throughout her journey into this industry, Jo has since introduced an array of skin, hair, beauty, and health care products to her broadening audience, bringing them closer with her to the world of aesthetic wellness in general. And as the numbers grow in time, she promises to only be bringing in high caliber, effective skincare innovations and nothing lesser for them.

“ In BIU, we appreciate each customer that has trusted us wholeheartedly. Your satisfaction will always be our priority thus be reassured that you are making the right skin choices with us. Together, with the professional guidance from Teacher Ha, we will bring out the beauty in you.”

– Jo Koh (Co-Founder of BIU)